Updated: Dec 20, 2019
It’s no secret that the Millennial generation has a particular liking for hanging out on the couch and binge-watching entire seasons of popular shows on Netflix – and given the high quality, inexpensive programming that’s available 24/7 these days we don’t blame them. This does create a difficult situation for bar and restaurant owners, how to get young people to leave their couch and come out for a drink. Let’s explore how bars and restaurants can appeal to millennials in the age of Netflix.
HOW BARS AND RESTAURANTS CAN APPEAL TO MILLENNIALS IN THE AGE OF NETFLIX
– Drive FOMO With Unique Experiences – Create Beverage Options They Can’t Make at Home – Offer Off-Premise Options
DRIVE FOMO WITH UNIQUE EXPERIENCES
More and more young people are spending their time and money on experiences over possessions, and clever bar and restaurant owners can use this to their advantage. One great way to bring in more millennial customers is to create unique experiences that will bring people in due to their fear of missing out (FOMO). Check out All Boozee Function.
There’s no shortage of ideas out there for events and creative happy hours via Boozee App.
Spicing things up and offering an experience that’s more fun than anything someone can do alone on their computer is a sure fire way to turn a slow weeknight into a unique experience that draws a crowd.
CREATE BEVERAGE OPTIONS THEY CAN’T MAKE AT HOME
Another great way to detach a millennial from a Netflix-binge and get them to visit your business is by offering unique and enticing beverage options that they can’t (or won’t take the time to) make at home. Consider creating a cocktail program, or if you already have one think about how you can step up your mixology game to the next level. Booze AR Character also offers to add several different cocktails.
Make sure to post pictures of your beautiful cocktail creations on Instagram and other social media outlets that millennials are likely scanning while sitting on the couch. Sometimes all it takes to drive in another customer is catching their eye with a great looking beverage that they’re too lazy to whip up themselves.